In two October 4 press releases, Verizon Wireless (VZW) announced that it had expanded its joint efforts with cable companies Time Warner Cable and Cox Communications. The alliance and cross marketing of products is part of ?larger deal Verizon reached with Comcast, Bright House Networks, Time Warner Cable and Cox Communications for the purchase of advanced wireless services (AWS) spectrum controlled by the cable operators.
According to the releases, VZW has teamed with Time Warner Cable for wireless services in Hawaii. The arrangement allows Time Warner and VZW to resell services to each company?s respective customers. Residents of Oahu, Kauai and the Big Island will be able to purchase broadband Internet, cable entertainment services, and VZW smartphones and tablets from the company of their choice.
?This is a big win for customers looking for a more complete entertainment and communications offering for inside the home and wherever they go,? said Bob Barlow, President of Oceanic Time Warner Cable. ?The joining together of products and services from Time Warner Cable and Verizon Wireless into a single offer provides customers more choice, convenience and greater value.?
Working with Cox Communications in Topeka and Hutchinson, Kansas residents will have the opportunity to purchase the same communications and entertainment services from either the cable or wireless company.
?It is an exciting time as we continue to bring together the strong brand recognition that we have in our markets for video, voice and Internet services along with the national brand identity that Verizon Wireless has for its wireless services,? said Marilyn Burrows, senior vice president and general manager for Cox Communications Central Region. ?Expanding this arrangement in the Cox Kansas service areas marks the next step in the process to bolster the value of our bundle of services and address the evolving needs of our customers.?
Related posts:
- Verizon Wireless and Cable Companies Begin Joint Marketing
- Progress Update on the Verizon-Redbox Joint Venture
- Verizon Wireless Expands LTE in Rural America Program to 8 Partners
- Verizon to Acquire Large Chunk of AWS Spectrum via Cable Companies
- Verizon Wireless Adds Cox to its Cable Partners
Source: http://www.ntca.org/new-edge/other/verizon-expands-joint-cable-initiatives
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